Website Copy That Sells and Ranks on Google
Beautiful design won't sell if the copy doesn't clearly say what you offer and why you. I show how to write website copy that convinces customers and…
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AI bots in robots.txt, firewalls and Cloudflare: how not to block them by mistake
Many websites block ChatGPT, Perplexity or Claude without their owners knowing – in robots.txt, in the hosting firewall or through Cloudflare. I’ll…
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Your First Facebook and Instagram Campaign: Meta Ads Step by Step
The “Boost post” button is the most expensive way to learn Meta advertising. I show how to set up your first campaign in Ads Manager – from objective…
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How AI sees your brand: a 15-question test and what to do when it gets you wrong
ChatGPT doesn’t know you, confuses you with a competitor or quotes old prices? I’ll show you a simple 15-question test, how to evaluate the results…
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An AI Chatbot on Your Website: Is It Worth It for a Small Business?
Today's AI chatbots can answer customers' questions even at midnight and guide them to an enquiry. When it pays off for a small business, what it…
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Tracking AI traffic in Google Analytics 4: an “AI assistants” channel step by step
How many people do ChatGPT, Perplexity, Gemini or Copilot send to your website? By default, Google Analytics 4 hides them in the Referral channel…
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Structured Data (Schema.org): How to Help Google and AI Understand Your Website
Structured data is a “translation” of your website for search engines and AI tools. I explain which types a small business needs, how to add them and…
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Bing Webmaster Tools: why you won’t be in ChatGPT or Copilot without Bing
ChatGPT web search and Microsoft Copilot rely heavily on Bing’s index. I’ll show you how to add your website to Bing Webmaster Tools in 15 minutes,…
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Google Ads Keywords: How to Choose the Ones That Bring Customers
Poor keywords are the most common reason Google Ads wastes money. I show how to find keywords with buying intent, how match types work and why…
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llms.txt step by step: what to write so AI understands your business
An llms.txt file is a short summary of your business for ChatGPT, Claude and other AI tools. I’ll show you what belongs in it, how to write it in 20…
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ChatGPT for Small Businesses: 12 Marketing Prompts That Save Hours
AI only helps with your marketing when you ask it the right way. Here are 12 proven prompts for copy, ads, social media and competitor analysis –…
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Website Speed and Core Web Vitals: How Many Customers a Slow Website Costs You
Every extra second of loading means fewer enquiries and more expensive ads. I explain what Core Web Vitals are, how to test your website in 2 minutes…
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How to Get Recommended by ChatGPT, Gemini and Perplexity: A Guide for Small Businesses
More and more customers ask AI instead of Google: “Who can build me a website in Bratislava?” Here's how AI picks the businesses it recommends, what…
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WordPress, Shoptet or Wix? How to Choose a Platform for Your Business Website and Online Store
The platform you choose affects the price of your website, its speed, its SEO and how easily you can edit it. I compare WordPress, Shoptet and Wix…
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A Landing Page That Sells: 9 Elements That Increase Enquiries
Ads bring the visitor, but the landing page decides whether they call or get in touch. Let's go through the 9 elements every page you send ad traffic…
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Conversion Tracking with GA4 and Meta Pixel: Why Ads Waste Money Without It
Without conversion tracking you don't know which ad brought you a customer and which just spent your budget. I explain what to track, how GA4, Meta…
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Meta Ads or Google Ads? Where to Invest Your Ad Budget in 2026
Google Ads catches people who are already searching; Meta Ads reaches those who don't yet know they need you. I compare costs, strengths and the…
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AI in Small Business Marketing: 7 Ways to Save Time and Win More Customers
Artificial intelligence is no longer a toy for big corporations. A small business can now use it for copy, ads, data analysis and customer support –…
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Performance Max: How Google's AI Campaign Works and Is It Worth It for You?
Performance Max is the most automated Google Ads campaign type — run entirely by artificial intelligence. It shows ads across Search, Display,…
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AI Content Tools: Do They Help or Hurt Your SEO?
ChatGPT, Claude, Gemini — AI tools can now write an entire blog article in seconds. But does it help your SEO strategy, or can it harm you? Google…
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AI Search and SEO: How ChatGPT and Google AI Overviews Are Changing the Rules
Google AI Overviews, ChatGPT, Perplexity — more and more people look for answers directly through AI instead of a classic list of links. How to…
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Smart Campaigns vs. Manual Campaigns in Google Ads
Google keeps pushing automation — Smart campaigns, Performance Max, automated bidding. But is AI really better than an experienced PPC specialist? A…
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Remarketing: How to Win Back Visitors Who Left Without Buying
97% of your website visitors leave without buying anything or leaving their contact details. Remarketing is a way to bring them back — and one of the…
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Website vs. Online Store: Which to Choose and What Actually Brings You Customers?
Do I need an online store, or is a presentation website enough? The answer depends on what you sell, to whom and how. In this article we go through…
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Why Your Business Needs Local SEO and How to Set It Up in One Day
If you have a physical location or serve customers in a specific region, local SEO matters more to you than any other form of marketing. Find out how…
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Why Google Ads Is Wasting Your Money Without Results (and How to Fix It)
"We tried Google ads, but they don't work." I hear this very often. The problem is usually not Google Ads — it is how the campaigns are set up. Here…
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Google Ads for Small Businesses: How Much Does Advertising Cost and When Is It Worth It?
"How much does Google advertising cost?" — that is the number one question I get from small business owners. The answer depends on the industry, the…
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Website SEO Audit: 10 Mistakes That Are Killing Your Google Rankings
You have a website, but Google seems not to see you? The problem is probably not what you sell, but how your website is built. These 10 technical and…
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How to Rank First on Google Without Paying for Ads
Most business owners think they have no chance on Google without ads. The opposite is true. SEO — organic optimisation — can bring you customers for…
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